Public Relations Committee

Current Chairperson: VACANT

Mission Statement:

The mission of the Public Relations Committee shall be the timely collection and distribution of information pertinent to the membership.  This committee is charged with actively communicating ideas to better promote the profession within the State of Arkansas. 

Objectives:

  • Keep the AATA website current. 

  • Monitor, promote, and update relevant content on the various AATA social media platforms

  • Promote the profession of athletic training by communicating with membership and other people through our website and press releases. 

  • Promote Arkansas athletic training activities and individuals with articles and press releases to SWATA, NATA News and media within the State of Arkansas. 

  • Promote the profession and showcase our AATA Hall of Fame inductees with a modern display in the Arkansas Sports Hall of Fame.

  • Maintain brand integrity through a style guide.

Members of the Public Relations Committee should ideally possess the following traits:

  1. Excellent communication skills: Public relations professionals are skilled communicators, able to articulate messages effectively to a variety of audiences using various mediums including written, oral, and visual communications.

  2. Strong interpersonal skills: They are skilled in building and maintaining relationships with a wide range of people including clients, colleagues, journalists, and other stakeholders.

  3. Adaptability: They can quickly adapt to new situations and changing circumstances, remaining calm and composed under pressure.

  4. Creative: They can think creatively to develop new strategies, campaigns, and messages that capture attention and resonate with their target audience.

  5. Strategic thinker: They are able to think strategically, anticipate potential challenges, and develop plans to address them.

  6. Detail-oriented: They pay close attention to detail, ensuring that all aspects of a campaign or message are well-thought-out and error-free.

  7. Multitasking: They can handle multiple projects and tasks at once, managing their time effectively to meet deadlines.

  8. Problem solver: They are skilled in identifying problems and finding solutions to address them, often using innovative approaches.

  9. Passionate: They are passionate about their work, committed to achieving success for their clients, and driven by a desire to make a positive impact.

  10. Confidence: They are confident in their abilities and have the courage to take risks and try new things, even in the face of adversity or criticism.